Privacy Policy

Privacy Policy and Cookies

Personal information is data and assessments that can be linked to an individual. It can be, for example, name, place of residence, telephone number, e-mail address and IP address, or a combination of these that makes it possible to estimate which person is behind the data. On this website, we log completely anonymous information about all visitors. We use cookies mainly for traffic measurement and content optimization. This information cannot be traced back to you as an individual.

All use of personal data is considered as the processing of personal data, such as collection, registration, compilation, storage and disclosure or a combination of these. The processing of personal data is regulated by the Personal Data Act.

MDE is responsible for the processing of personal data that is processed in connection with the use of our services and products, and personal data we collect and process for the purpose stated below. The fact that MDE is responsible for processing primarily means that it is MDE that has responsibilities and obligations under the Personal Data Act.

If MDE chooses another company that is given the responsibility for processing personal data, ie data about you, we call it a data processor. In the cases where we use data processors, we must ensure that we have entered into data processor agreements that regulate how the data processor can process data that is made available. The standard for this is that the agreement with the data processor may only process personal data on behalf of MDE and for clearly and clearly defined purposes, as required by the regulations on the processing of personal data.


Cookies - how does it work?

"Cookies" are a standard technology that most websites use today. A cookie is a small text file that is placed in your browser's internal memory and allows us to see what you click on, how you navigate the website and how the content on the website performs. Furthermore, we collect information about navigation, time of visit and browser version, etc., in order to best adapt the content of our website to you as a user. Most browsers (Google Chrome, Firefox, Internet Explorer, Safari, etc.) are set to accept cookies automatically, but you can choose to change the settings so that cookies are not accepted. We point out that this will lead to very many websites not working optimally.


Which cookies do we use?

Google Analytics

We use the analysis tool Google Analytics to study traffic, usage patterns and trends on this website. The data collected is used to optimize the user experience and customize the content of the website. Google's policies for the use of Google Analytics do not collect personal information about you as a user. The data collected is stored on Google's servers.


Google Ads

Using Google Ads' cookies, we measure whether those who click on the ads perform the desired actions. We also have remarketing enabled, which allows us to display given ads in the Google Display Network based on the behavior of visitors to our websites.



Our website is made in HubSpot, so if you use our website and leave your e-mail address and other information on your website, we will be able to adapt our communication and website to you across sessions both through automation and manual follow-up. We will not send you an e-mail unless we have a basis for it, e.g. because you have given your consent voluntarily by filling out a website form.


Social Media

Using cookies from Facebook, LinkedIn and Snapchat, we can use remarketing to reach visitors with ads that are displayed based on the visitor's behavior (eg only if they have visited a given subpage). We also gain insight into demographic data for our website visitors by the relevant social media and statistics on website use across sessions and login units. We also measure advertising results with cookies from social media. In the cases where we collect contact information through forms on Facebook, those who fill out the form agree that they accept the terms of this privacy statement completely voluntarily.


How to delete cookies?

Normally, most browsers are set to accept cookies. Please note that you can delete cookies by following the instructions for deleting cookies in your browser. You can find the information about this in the "Help" function in your browser. Please note that restricting access to cookies may affect the functionality of our website.


If you want to remove cookies from your PC, you can use these instructions:

Internet Explorer: 




How do we collect information about you?

Most of our data about you is data generated when you use any of our services. Examples of this can be page views and information about your device (PC, mobile, tablet).


  1. Information you share with us

When you use a form, you will provide some data that is stored with us. This information is 

stored in our databases, this is because we will be able to respond to your contact request.


  1. Information collected through the use of the services

When you use our services, we will record information about which services you use and how you use them. We do this because we then have the opportunity to improve the user experience and service content, prevent fraud and adapt content and ads to your usage and interest patterns.


  1. Information from other sources

We receive information from other sources, such as ad networks, customers, targeting tools or other third parties, to help us or them understand user patterns, your preferences or generally to improve the services we offer to be more tailored to your needs and interests.

How do we use the information we have collected about you?

All personal information we have collected, we have collected to understand and improve our services and products, so that you will have the best user experience on our websites. MDE works continuously to provide you as a user with the best possible experience of our services that are available at all times. In order to do so, we use, among other things, personal information we have collected.


- To implement the agreement with you and make the services work as best as possible

MDE processes personal information and other forms of data to provide the services agreed with you. We also use data to ensure the best possible user experience for you through automatic login, adapting the content display to your screen and the fastest possible loading of the pages.


- For statistics and to understand market trends

We compile statistics and map market trends to improve and further develop our websites.


- To personalize services - services specially tailored to you

We want to give you the opportunity to get tailored content and customizations. We do this by using data about your user behavior, your preferences or other available information. This can tell us something about your needs and desires, so that we can, for example, remove issues you have already read from the front page or overviews of recommended articles, and we can give you recommendations on content or services based on what you have read or bought. We also provide recommendations based on what other users with similar usage patterns as you have read.

Information about marketing in e-mail and SMS

If you have an active customer relationship with MDE, we will be able to send you marketing by e-mail or other electronic communication methods within the framework of the Marketing Act, unless you have asked us otherwise. If you do not have an active customer relationship with us, we will only send such marketing if you have given us explicit and informed consent.


How is this information shared?

In some cases, we also share information with partners who use the information to convey targeted content and / or offers through their services. We then enter into agreements that restrict access to the use of the information and stipulate obligations to comply with applicable privacy legislation.

If there is a suspicion that an offense has been committed in connection with the use of services, the information may be disclosed to public authorities upon request.

We will not share, sell or disclose personal information in any way other than as described in this privacy statement.

Correction and deletion of personal data

It is important that the information we have collected about you is correct and up to date. If you discover errors, we encourage you to contact us so that the information can be corrected. You can also contact us if you want us to delete the information.

We will not store personal data longer than is necessary to fulfill the purpose of the processing and statutory obligations we have, for example in accordance with accounting legislation.


Our analysis and third-party tools

MDE uses analysis tools to collect information about how our services are used. We use Google Analytics, where we measure the number of visitors, which pages are visited, how long a visit lasts and the like. Statistics about users and traffic are most often used and used in aggregate form, so that the statistics do not contain anyone for information that can be linked directly to you as an identified person.


About children's privacy

MDE does not wish to collect or otherwise process personal information about children under the age of 15. If children under the age of 15 have nevertheless given us personal information, we will delete the information as soon as we become aware of the situation.


Changes to the privacy statement

We will be able to periodically update the privacy statement for MDE's services, to reflect any changes to the websites. When we update the privacy statement, the new statement will be posted on the websites 14 days before the changes take effect. We will inform you about the changes in the services that are affected.


Contact information

If you wish to complain about this privacy notice or any of the procedures set out in it please contact our data protection team by sending an email to:









used to prevent the cookie-banner from always displaying when visitors are browsing in strict mode

7 days



used by the opt-in privacy policy to remember not to ask the visitor to accept cookies again.

6 months



used to determine if Hubspot should increment the session number and timestamps in the __hstc cookie

30 min



Whenever Hubspot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser. If this cookie does not exist when Hubspot manages cookies, it is considered a new session.

When browsing ends



The main cookie for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session)

6 months



Used by Hubspots CHD supplier for ranking




to provide the identification of trusted web traffic.

30 days



to store and track visits across websites

3 months



to store last visit



Google Analytics

used by Google Analytics to uniquely but anonymously identify your browser as a visitor to our site, long term, and distinguish you from other visitors, against which tracking data can then be stored.

2 years


Google Adsence

to store and track conversions.

1 year



Language settings to ensure that LinkedIn sharing buttons work.

2 years



used to measure advertising results and gather insight about website visitors

6 months



to store browser details

1 year

_gid Google Analytics used by Google Analytics to uniquely but anonymously identify your computer as a visitor to our site for your recent visits, and distinguish you from other visitors, against which tracking data can then be stored

24 hours